Consumer Promotion Management
Our client is a leading mobile handset manufacturer in India
Our client was launching a promotional activity wherein consumers would be eligible for prizes through paperless scratch cards. The scratch card gave information on the gift won by the consumers on purchase of a mobile handset.
The paperless scratch card promotional activity involved a two-pronged approach:
- The first was educating the dealer and sales network on how to register a consumer purchasing a mobile handset
- The Second was to ensure that the customer received the scratch card on his or her mobile with the information on the process involved in claiming the gift.
Once the campaign was finalized, the ElixirtCT team began working with enthusiasm to encourage faster disbursement of gifts. The campaign also focused on saving of the environment.
A system was set in place wherein dealers and sales network representatives were provided with an application for their mobile phones. They were asked to download the application. The training of correct and effective utilization of the application was imparted by Elixir CT. Once the dealer or sales representative used the aforesaid mobile application, an electronic voucher was generated, which entitled the customer to a gift.
Customers received the electronic voucher as an SMS on his/her mobile. After receiving the voucher, to claim the prize, the customer sent a sms to the customer care toll-free helpline, managed by the Elixir CT team, to claim the prize.
The helpline on receiving the sms, called the customer, noted personal details and the prize was dispatched to the address provided by the customer. During the call, helpline members also collected other information such as detail of handset owned, features most used, etc., which further helped the client collate data on mobile trends and applications used/ desired by the customer to meet future needs.
The Elixir Edge
With our edge of plan, prepare, perform and preserve, the Elixir team was able to set up a precise system enabling the client to:
Control pilferage of scratch cards by dealers and sales representatives
. Since dealers were expected to inform via sms the sale of a mobile handset, the IMEI number had to be registered. The application thus ensured that genuine customers were the recipients of prizes.
Engage customers in promotion campaigns.
Since customers sending sms were being contacted within 24 hours of the sms being received, and gifts dispatched on the same day as the contact was made, it enhanced the brand image of our client.
Collate data of customer trends and requirements.
Customers entitled to prizes were asked key question by the helpline members, which allowed our client to analyze future trends and formulate policies based on such trends.
Location-based systems (Geo Coding)
The client is a market leader in the insurance industry and instant and constant interaction with the end-consumers is a must to stay ahead of competition.
In the clients industry, client’s sales staff and employees are always on the go, meeting customers, ensuring lead convert into sales. Thus, information on whereabouts of an employee, necessity for supervisors to inform about new leads, and exchange of information between field staff and office based supervisors is a must. It is important that clients are able to track their employees and keep tabs on their movements.
With a huge sales force covering a wide area of customers, lack of coordination between staff members became obvious to the client. The client also realized that the field staff was never able to fully account for its day-to-day activities.
The vertical, where competition is tough and convincing customers even tougher, the client needs became two-fold:
- Ensuring that field staff was on duty and not freeloading
- Creating a channel for exchange of information between field staff and office supervisor.
The client, a market leader in the industry wanted to ensure that it kept ahead of the rest of the pack with effective monitoring and lead management. The client was keen to utilise applications for management of opportunities, sales force, commissions and approvals.
The client realizing the vast scope of the solution required, approached us. The solution designed by Elixir CT was such that the system was user-friendly, scalable, flexible and one that enabled the client to fully utilise its resources.
The team at Elixir CT after going through the scope of the project, recommended and designed a solution that enabled us to install software in the mobile phones of every sales person. The software was linked to Google Maps application and GPS systems for effective and efficient utilization.
The solution and its subsequent implementation:
- Tracked all places the sales person visited, pointed out if a particular site was visited and the time spent by a sales person at a particular site, for direct and positive impact on staff productivity.
- Enabled office supervisors to share sales information such as potential, leads, collection, etc., with members of the field staff, at what time and in which area, for easy and real time information retrieval.
The Elixir Edge
With our edge of plan, prepare, perform and preserve, the Elixir team was able to design a solution that allowed supervisors to feel the pulse of all activities and see all leads, sales and appointments. Our Geo-Coding application also allowed the client to supervise and monitor field staff’s performances for enhanced productivity.
We offer solutions that include:
- Sales Force Automation Solution
- Lead Push and Follow Through
- Collection Schedule
Secondary Sales Capturing Systems
The client is a market leader in the telecommunications industry, constantly innovating to expand its product line. To ensure that its sales and marketing initiatives keep pace with newer products and services, the client is backed by a huge sales team and a vast network of dealers and channel sales partners across the country.
In the clients industry, product innovation, channel awareness, and costumer communication need to work in tandem with channel partners and dealer network. To be able to achieve this, the client must ensure that the dealers and channel sales partners receive information on time. It is also important that they know how to use their mobile phones for registering information on products sold and services activated.
With a huge sales force, a wide distribution network, and at least two or three new products being launched every month, the client found that it was taking dealers a long time to register sales and activate points gained on schemes.
In the market where schemes for products and services are constantly introduced to encourage dealers and sales force to be pro-active, the client realized:
- Excessive time around for reporting sales by dealers and sales network
- High rate of inaccuracy in reporting of sales.
Over the period of time, the client realized the need to have a system in place dedicated to ensuring that dealers report accurate sales, decrease malpractices to achieve higher sales record, and reduce time around for reporting of sales and resultant addition incentives. The client realized that it needed a system in place that minimized double sales reporting and encouraged dealers and sales network to report sales as and when they took place without any additional burden to their time or infrastructure.
When the client approached Elixir CT for a solution, the team at Elixir CT after going through the scope of the project, recommended and designed a solution that was an Enterprise-wide, state-of-the-art mobile application solution. Our mobile application solution that enables dealers to report sales via mobiles to a designated server, which allows them to receive confirmation on sales and its added incentive within specified times, was designed.
The solution was designed in such a way that the system was user-friendly, scalable, flexible and most importantly did not require a vast amount of infrastructure addition.
Mobile application solution that enables dealers to report sales via mobiles to a designated server, which allows them to receive confirmation on sales and its added incentive within specified times, was designed.
The Elixir Edge
With our edge of plan, prepare, perform and preserve, the Elixir team was able to design a solution empowering dealers with accessible and real time information. We created and implemented solutions that:
Enabled real time reporting:
Once the designed mobile application was installed on dealers’ handsets, they are able to report a sale the moment it was finalised, thus ensuring that sales did not go unregistered.
Reduced expenditure of Time, Money and Effort
: Dealers and other sales staff were able to notify the client of their sales instantly. They were able to save
- Time- because there was no need to create and send mails or other m-documents.
- Money- because chances of missing a sale reporting were reduced ensuring that incentives were received on time.
- Effort- because now confirmation for sales registered had a quick turnaround, thus eliminating the need for dealers to follow-up with client asking for sales status.